VIDEO 2015 Fashion Milano Camiceria The shirt factory was established in the early 1900s in a small village in northern Italy by a couple of young craftsmen and business men who started producing handmade shirts on their own. In a short time, the company began to take shape as a family-run business and the high-quality standards reflected the careful supervision on the whole production process. The "tailor made" service has been the real strong point of the company since the very beginning allowing it to retain a large customer base. But what to do to meet the needs of the international lovers of the Made in Italy? That's why Artitaly came on stage, managing to turn this vocation into a digital reality. Our company realized a specific shirts configurator able to give the customers the possibility to have a digital preview of the tailored shirt before the purchase. In fact, the configurator has been specifically created for those who wish to see in real time the different kinds of combinations and then choose the most suitable product for their needs.