2015 Location Porto Cervo Promenade du Port In 2008 the idea of a pioneering model of Cultural District, namely an area where the culture, rather than the typical Costa Smeralda worldliness, is the main attraction for the whole community started becoming reality. This principle led the businessman Andrea Brugnoni to create the "Promenade du Port", a boardwalk running along the Porto Cervo touristic port that distances itself from the old model of a shopping mall to become a place rich in fashion, design, art and food excellencies. In fact, the Cultural District represents the perfect combination of local promotion and economic development. It is therefore a place designed for those who love the excellence in all its facets, so that all brands (not necessarily famous) are carefully selected on the basis of their authenticity. Such an ambitious project, however, required an appropriate communication campaign. That's why the ownership decided to entrust the management of the digital communication to Artitaly, which planned a custom-tailored approach, specifically thought to highlight the core values of the area: craftsmanship and tradition. Artitaly has been supporting this model for many years and it strongly believes that it may represent the future of the Italian medieval villages.